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To make the best case for your run, you need to sell it not just to dog owners, but to the general community (including people who hate dogs!). So during the entire process it's worth reminding people of the benefits of dog runs:
1) Giving dogs their own place to play means they're less likely to disturb other users of the park;
2) Adequate off-leash play and exercise helps make dogs better neighbors. A dog that gets plenty of exercise is less likely to bark incessantly or jump on people;
3) Dog runs bring people together, create a sense of community, and provide a forum for dog owners to share information that can help foster more responsible pet ownership. That in turn makes dog owners better neighbors;
4) Encouraging dog owners and their dogs to use the parks regularly (as dog runs do) helps deter crime in and around parks.
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